What just happened? Netflix is letting people access a selection of its catalog for free—without ads. The caveat is that this tier is just available in Republic of kenya, and it seems that the chances of it coming to the US are slim to none. Additionally, it's express to Android phones, so no enjoying the freebies on a smart Tv or other devices.

Different other costless offers used to entice potential customers into signing upwards, Netflix is launching a gratis plan that doesn't require any payment information. All people need is an email address and to confirm they're over 18. It doesn't even have ads, something that most free-tier users have to suffer.

There are a few limitations, as one would await. Netflix is allowing free access to around a quarter of the service'southward content, which is still quite a lot, given the all-encompassing size of its library these days. The free option is only available on Android phones, and you lot won't be able to download anything for offline use or bandage movies and shows to a Tv.

"If you've never watched Netflix before — and many people in Kenya oasis't — this is a cracking way to experience our service," wrote Cathy Conk, director of production innovation at Netflix. "And if you like what you encounter, it'southward easy to upgrade to 1 of our paid plans then you tin can enjoy our full itemize on your Goggle box or laptop besides."

Netflix says it will utilise the free tier to "get together information nearly how effective information technology is attracting paying subs," suggesting it might appear in other locations effectually the world, though don't hold your breath for a Us launch. Simply with more competitors inbound the hyper-competitive on-demand streaming market, cipher can exist ruled out.

In October concluding yr, Netflix followed in Disney Plus' footsteps in ending its free trials in the United states.